Celebrating Over 30 Years of Service!

Our Team

Wendy Fenton, President

Wendy Fenton joined A.J. Turvey in 1991 while still a student studying to complete her M.A. in history at York University. Bringing with her a background in grocery retail, she worked from the ground up beginning with reception, accounting, and sales, to becoming President of A J Turvey & Associates. Wendy has gained a tremendous amount of working knowledge in all aspects of the business. Residing in rural Northumberland County, Wendy enjoys biking and hiking the Northumberland hills, camping, and hosting family and friends at home.

Craig MacIntyre, Senior Vice President

Craig joined A.J. Turvey & Associates in the fall of 2009 bringing with him many years of strong sales and business achievements within the pet industry. He has been able to adapt quickly and efficiently to any working environment. Craig’s upbeat personality and understanding of the needs of the pet industry have enabled him to integrate with colleagues and customers and develop valuable working relationships. Craig is a graduate of the University of Western Ontario and has his Certified Sales Professional accreditation. He is very active in his community through Rotary International and volunteering his time with the Canadian Cancer Society, the MS Society and Canadian Blood Services.

Matt Turvey, Executive Vice President

Matt Turvey joined A.J. Turvey in 2008 after attending Seneca College's Business Administration Program. He has since achieved his Certified Sales Professional designation, CSP, and is very attentive to the changing needs of his customers and the sales profession. Matt has also taken numerous courses on Retail Link, the web-based Wal-Mart Point of Sale Tool, allowing him to be proficient in sales analysis, inventory management, and promotional planning. Matt lives in Toronto and spends his spare time enjoying the city with his friends. He also enjoys playing hockey in the winter and golfing in the summer.

Trevor Rae, Key Account Executive Central Canada

Trevor has been working in the pet industry as a manufacturer’s representative since 2006. Trevor joined A.J. Turvey in February of 2014 and brings with him a strong professional reputation and established relationships with customers in all areas of the pet industry across Canada. Trevor has been extremely loyal and dedicated to his customers and principals throughout his career and continues to build on these strong partnerships. He lives in London, Ontario with his partner Meredith and their two Huskies, Zoey and Kavik.

Brian Lumbard, Key Account Central & Eastern Ontario

Brian has been working in the pet industry since 1993. He has experience working with Distributors, National / Key Accounts and high performing sales teams. Brian brings strong business acumen and builds lasting relationships both inside and outside the organization. Brian lives in Courtice, ON with his wife of 26 years, Laura, 2 daughters, Jessica and Carleigh, as well as their Golden Doodle, Cooper. In his spare time, Brian enjoys camping, fishing, golfing and watching all of Toronto’s professional sports teams.

Hélène Bélanger, Key Account Executive Eastern Canada

Hélène joined the A.J. Turvey team in April 2019, bringing with her considerable expertise in the pet specialty industry, specializing in the Quebec market. She has more than 20 years of experience in account management and spent 15 of those years working directly within the pet care industry. In her past roles Hélène managed the sales activities for more than 100 independent and direct retail chains and looks forward to developing new business opportunities in her territory. Hélène enjoys cooking and hosting parties with family and friends, as well as outdoor activities such as camping, hiking, mountain biking and skiing. Hélène lives in the Laurentian region with her husband, son, and dog Jade.

Sean McGrath, Key Account Executive Western Canada

Sean joined the team in July 2014. Sean has pet specialty sales experience as a Retail Manager, a Distributor Rep and as a Distributor Operations and Sales Manager. He has covered British Columbia, Alberta Saskatchewan and Manitoba in these various capacities. His earliest memories of the pet industry date back to over 25 years ago when he started learning the business from his father. Sean lives in Lower Mainland, British Columbia and likes to enjoy the multicultural dining that the area has to offer. He lives with his cat, Buddy, who follows him everywhere, and also enjoys kayaking and mountain biking.

Darlene Shapton, Office Manager

Darlene joined AJ Turvey in 1998 beginning with reception/assistant. She now handles the accounting, inventory management, and day to day operations as office manager. Darlene enjoys playing soccer year-round and resides in Whitby with her two children Tyler and Jessica.

Steve Turvey, Director

After working for 15 years with the F.W. Woolworth Company, Woolco Division, Steve joined his father in 1987 and became president and owner of A. J. Turvey in 1989. In the year 2000, he decided to focus strictly on the pet business and represent only pet-related lines. He believes his success and that of the company is the talented and professional people that have worked with him to help build the company into what it is today, the number one pet broker company in Canada. Steve retired from the business in 2014 but remains on the Board of Directors along with his wife Judy Turvey.

Mission Statement

A.J. Turvey and Associates’ key mission is to provide expert coast-to-coast Canadian representation of pet products and brands. We achieve this by emphasizing high standards of honesty and integrity as trusted ambassadors to our customer base. As a manufacturers’ representative agency specializing in pet products, we provide a focused experience giving our clients an edge to increase sales and brand awareness in Canada.


We’re on top of the latest trends in the pet industry. Our team is always accessible when you or your staff need to get a hold of us. We use tablets in-store so our reps always have the latest information at their fingertips about your products.


Every team member at A.J. Turvey cares about the success and security of your company and the pets that use the products we represent. This care for people and animals underscores everything we do, We maintain strict data security protocols to safeguard your company’s data and proprietary processes.